About Us

BWP Liquor Expo offers two liquor and wine shops: Lake Delton – Dells Liquor in the center of the Wisconsin Dells area, and our liquor store inside Pierce’s Express Market on the east side in Baraboo, WI. Our locations offer a wide selection of spirits, liqueurs, and wines from around the world, fine cigars, cocktail mixers and bar accessories, gift ideas and more!

Our goal is to offer friendly service, reasonable prices, and a wide selection. We pride ourselves in the variety of products and stellar customer service we give our customers.

Operating stores in the area for over 90 years, we’ve come to understand the values of the people we serve. Honesty, community involvement, and taking pride in what we do is what you will find when you shop with us.

Stop in and allow our knowledgeable staff to help you choose the perfect libation for yourself, a special occasion, or if you’re just looking to try something new.

Let us know…

how we can be of help, or tell us how we’re doing. We appreciate hearing from you.

Contact Us

reCAPTCHA is required.


Since we sell items that require purchasers to provide a valid ID to show proof of age of 21 years or older, we do not sell our products over the phone or by the internet. We also can’t ship purchases.


Have an item you would like to see us carry? Drop us a line right here and we’ll see what we can do!

BWP Liquor Expo
21 Wisconsin Dells Pkwy.
Lake Delton, WI 53965
(608) 253-0770
(608) 253-0917
BWP Pierce’s Express Market
935 8th St.
Baraboo, WI 53913
(608) 356-6969
(608) 356-8820