BWP Liquor Stores
Deep selections of liquor, beer, wine, fine cigars and more is what you will find. Our beer departments offer over 600 kinds of domestic, imports, and craft brews. Looking for hard to find items? We continually add new items, and are open to your requests.
Our locally owned and operated store is here to offer you stellar service and unbelievable choices at a competitive price. Learn more…

Pierce’s Select
Wollersheim Bourbon
While Supplies Last

Specials This Week!
June 5th – June 11th
Items may vary by location.

West Location Only!
Pierce’s West Baraboo
Limited time offer.
What Our Customers Say:
They have a fantastic selection of alcoholic beverages. Came in there looking for a couple different kinds of New Glarus and they had every one I was looking for. It is very well organized and easy to locate what you’re looking for. The staff is very friendly and knowledgeable. I think they carry just about any type of spirit you could want. Will definitely be coming here again next time I’m in the Dell’s.
Great selection of beer and liquor. They pretty much have everything you could want there! Very nice staff as well. Always our first choice no matter where we are in the Dells! 5 stars!!
Wow, us all I can say. When I seen your store from the outside, I thought well it’s just another liquor store, but when I stepped inside, wow! What a selection of craft brews, a whole wall of coolers filled with both domestic and craft brews, reasonably priced for a tourist attraction area such as the Dells. All I can say is that I was impressed, the staff seemed extremely nice and professional, the store clean and well stocked, and the selection amazing. When in the area I will be stopping by again.
Extensive beer selection. Located conveniently in between the resorts it is easy to get to. Average prices and above and beyond average customer service.