BWP Liquor Stores

BWP Liquor Stores offers stellar service and unbelievable choices at a competitive price. You’ll find deep selections of liquor, beer, wine, fine cigars and more. Our beer departments offer an amazing assortment of domestic, imports, and craft brews.

For generations the Pierce family has offered goods and services to Baraboo and the surrounding areas.
Our goal is to offer a large selection of quality products with courteous and efficient service.

Looking for hard to find items? We continually add new items, and are open to your requests. Learn more…

Pick A Six Beer Deal

Pick-A-Six

Everyday Beer Deal

What Our Customers Say:

5 Star ReviewGreat selection of THC beverages!

Gabriel, Google

5 Star ReviewThey really do have over 600 different beers like the sign says. This is definitely my new place to go to in the Dells if I want some craft beer to take back to our hotel.

Shaun, Google

5 Star ReviewThey have a fantastic selection of alcoholic beverages. Came in there looking for a couple different kinds of New Glarus and they had every one I was looking for. It is very well organized and easy to locate what you’re looking for. The staff is very friendly and knowledgeable. I think they carry just about any type of spirit you could want. Will definitely be coming here again next time I’m in the Dell’s.

Josh, Google

5 Star ReviewGreat selection of beer and liquor. They pretty much have everything you could want there! Very nice staff as well. Always our first choice no matter where we are in the Dells! 5 stars!!

Alison, Google

5 Star ReviewWow, us all I can say. When I seen your store from the outside, I thought well it’s just another liquor store, but when I stepped inside, wow! What a selection of craft brews, a whole wall of coolers filled with both domestic and craft brews, reasonably priced for a tourist attraction area such as the Dells. All I can say is that I was impressed, the staff seemed extremely nice and professional, the store clean and well stocked, and the selection amazing. When in the area I will be stopping by again.

Ryan, Facebook

5 Star ReviewExtensive beer selection. Located conveniently in between the resorts it is easy to get to. Average prices and above and beyond average customer service.

Chris, Google