BWP Liquor Stores

Deep selections of liquor, beer, wine, fine cigars and more is what you will find. Our beer departments offer over 600 kinds of domestic, imports, and craft brews. Looking for hard to find items? We continually add new items, and are open to your requests.

Our locally owned and operated store is here to offer you stellar service and unbelievable choices at a competitive price. Learn more…




Weekly Liquor Specials

Specials This Week!

May 13th – May 19th
Items may vary by location.

Bourbo Auction

Villa M Wines

Sweet Red & Sweet White
Now Available $13.99



Directions to Pierce’s Express Market
in Baraboo beginning Feb. 26th.

HWY 33 construction will start on Monday, February 26th.
HWY 33 will be closed, but access is still easy to Pierce’s Express Market on the East side of Baraboo. To get to us from the:

by taking 9th St.
by taking CTY T to 10th St.
take Lincoln Ave.
take Jefferson St.

The drive may take a little longer, but the savings are worth it!

Largest Liquor Stores
In The Area!

Pick A Six Beer Deal


Everyday Beer Deal

What Our Customers Say:

5 Star ReviewThey have a fantastic selection of alcoholic beverages. Came in there looking for a couple different kinds of New Glarus and they had every one I was looking for. It is very well organized and easy to locate what you’re looking for. The staff is very friendly and knowledgeable. I think they carry just about any type of spirit you could want. Will definitely be coming here again next time I’m in the Dell’s.

Josh, Google

5 Star ReviewGreat selection of beer and liquor. They pretty much have everything you could want there! Very nice staff as well. Always our first choice no matter where we are in the Dells! 5 stars!!

Alison, Google

5 Star ReviewWow, us all I can say. When I seen your store from the outside, I thought well it’s just another liquor store, but when I stepped inside, wow! What a selection of craft brews, a whole wall of coolers filled with both domestic and craft brews, reasonably priced for a tourist attraction area such as the Dells. All I can say is that I was impressed, the staff seemed extremely nice and professional, the store clean and well stocked, and the selection amazing. When in the area I will be stopping by again.

Ryan, Facebook

5 Star ReviewExtensive beer selection. Located conveniently in between the resorts it is easy to get to. Average prices and above and beyond average customer service.

Chris, Google